This is the ad currently displayed to people who go on YouTube in Canada. Apparently, this is part of some recruitment campaign. On their youtube channel (http://www NULL.youtube NULL.com/user/CanadianForcesVideos) it says they are looking for ‘undiscovered talent’.

And this is in their profile information:

“The Canadian Forces offer unique, challenging and rewarding careers, competitive pay, job security and benefits. We provide personnel with training. There is also the opportunity for free college or university education in specific fields. For more information on over 100 exciting careers with the Canadian Forces visit FORCES.CA”

They also have some information on the Canadian forces:

“The Canadian Forces are a modern and effective military capable of performing a number of important roles at home and abroad. For all our equipment and technology, it is our people who truly allow us to perform these roles. These men and women have unique skills, knowledge and experience that make the Canadian Forces modern, effective and professional.

Approximately 67,000 Regular Force members and 23,000 Reserve Force members belong to air, land, sea and special operations components of the Canadian Forces. Expansion is essential for us to be able to continue to protect Canada and to assume a leadership role in the world.”

I like the angle they’re coming from. They are emphasizing the technical side of the military which I guess is what they have always done. I might be biased, but I like these kinds of ads more than those overly macho ‘Army of One’ American ones. The diversity part could use a little more work though. It is an ad for Canada no less, the land of multiculturalism.

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